Smart DPP x Adrianne Weber x A Fusion of Fashion and Digital Identity

In the ever-evolving landscape of fashion and technology, Adrianne Weber has embarked on a groundbreaking collaboration with Smart DPP, a leader in digital product passport solutions.

"Garota de," translating to "girl from" in Portuguese, is more than a collection—it's a narrative tapestry. Weber's designs draw inspiration from the vibrant streets of São Paulo and Rio de Janeiro, seamlessly blending them with the sophistication of cities like London, Paris, Tokyo, and New York. Each piece tells a story, capturing the essence of diverse cultures and experiences.

Digital Passports: Weaving Stories into Fabric

The integration of Smart DPP's digital product passports adds a new dimension to the collection. These digital identities provide transparency, traceability, and authenticity to each garment. Consumers can access information about the origin, materials, and journey of their clothing, fostering a deeper connection between the wearer and the piece.

Previous
Previous

Music x Adrianne Weber

Next
Next

Campaign Notes: Garota De