Campaign Notes: Garota De

This campaign is a love letter to those long, hazy Tumblr summers, the kind laced with indie film grain, oversized sunglasses, and playlists that felt like personal journals. It draws from the indie sleaze and glaze era, where everything was raw, a bit unpolished, and absolutely full of feeling.

Garota De is about the international girl, the one who floats between cities and languages, collecting references like souvenirs.

She's fluent in both minimalism and chaos.

One hand on a glass of red wine, the other texting in three time zones.

Everything you see here was created exclusively with the help of AI.

Nothing replaces the magic of a real shoot,

The energy

The mistakes

The light

This project is a reflection of deep writing, hours of experimentation, and opening every mental moodboard box I’ve stored.

A creative process guided by instinct, tech, and a very millennial kind of memory.

Garota de AW, Summer 2025.